VITAGEN's competitors

Yakult (http://www.yakult.com.my/)

1) A strong competitor to VITAGEN since it's worldwide.
2) Target Audience : Family.
3)Web design so far is very corporate, neat, however a bit dull.
4) Strength : Worldwide product ; Weakness: Dull website.
5) Home page: It feels like it's overloaded with different fonts, a bit messy.

Nestle (http://www.nestle.com.my/Brands/Pages/Brands.aspx)

1)Website looks neat.
2)Target Audience: Family.
3)It looks soothing and elegant, loaded with lots of information set within grid system.
4)Strength : It is a big company with lots of various products ;Weakness: The web can use some infographics to enhance the content, looks boring at the moment.

Nutrigen

(http://www.nutrigens.com/index.html)

1)Website looks rather unprofessional.

2)Target Audience: Kids.

3)Bad typographic considerations especially the random uppercase letter highlights.

4)Strength : Packaging design might be able to attract kids since it's better than vitagen ;Weakness: The poorly designed website that contains lots of potential.

CalciYum

(http://www.calciyum.co.nz/index.php/pi_pageid/14)

1)Website looks fun at first, but every page looks the same.
2)Target Audience: Kids.
3)Lacking of grid system, the layouts seem random.
4)Strength : Fun looking packaging design ;Weakness: Rather boring website for kids, it's not fun at all.